歌尔声学股份有限公司VI设计
歌尔声学，一个年轻、有理想、有实力、有冲劲的企业。“歌尔”作为公司和产品品牌，是歌尔声学公司在全球范围开展各项活动的一项重要知识产权。
东道很荣幸成为其合作伙伴，为歌尔声学股份有限公司量身定做了一套完善的VI系统，清晰的展现了企业的追求和理念，强化品牌的国际化和品质感，为其在竞争激烈的市场中立足奠定了成功的基石。 标志以英文GoerTek首字母“G”为基础元素，字母“G”变形为耳朵的形态，准确而形象的体现了企业的行业特点。同时“G”又是旋转的造型，代表了企业生生不息的生命力与活力。标志外形为不规则的圆形，体现了企业个性化的管理及锐意进取的企业精神。
标志以绿色为主色调，通过光影的立体表现，完美的体现了现代科技的魅力，同时传达了企业以环保为己任，服务社会的信息。
GoerTek Electronics Cooperation Ltd. is a young, idealistic and dynamic enterprise. GoerTek wants to become a strong and famous brand. Their new logo is an essential part of their corporate strategy. Dongdao felt very honored to accompany this high potential company. We developed a convincing visual identity that clearly demonstrates this enterprises’ ambitious goals and concepts. The new logo underlines Goer Tek’s strengths: high quality and international focus. To create a strong image in the competitive electronics market the logo directly refers to Goer Tek with the capital letter “G”. The shape of the letter G also symbolizes an ear and refers to Goer Tek’s main product, bluetooth headsets. The curved shape reflects their vigorous and lively attitude.
The light colour green expresses quality and substance and is a typical “high-tech colour”. Green emphasizes that this company cares for environmental protection.
歌尔声学股份有限公司VI设计的应用。
GoerTek Visual Identity Design and Implementation.