中化道达尔石油公司VI及加油站形象设计
欧洲第一大石油公司道达尔，与中国的世界500强企业中化集团合作成立中化道达尔石油公司。东道为其设计了标志与整体VI形象。在加油站形象的设计中解决了许多实施中的问题，视觉形象的出色设计为中外两大石油巨头的良好合作做了一定贡献，得到双方的共同好评。
“快速、安全“是加油站的品质保障，在为中化做总体环境规划时这是设计师们首先要考虑的。将车的驶入，经过加油岛、服务人员、控制室，分开、重叠的反复对道路的宽窄、便捷的操作系统进行了详细的时间分析与空间划分。在室内空间规划部分中也将此原则运用其中。
TOTAL, Europe’s biggest petroleum company and Sinochem, one of China’s top 500 enterprises have created the cooperation TOTAL SINOCHEM OIL Co., Ltd.TOTAL SINOCHEM’s high standards of service, clean energy and its secure and reliable gas station network are outstanding.
Dongdao was responsible for their corporate design. The challenge of the gas station design was to make it as functional as possible, eliminating any implementation problems and still keeping a striking visual image of the new cooperation. Our new design has contributed considerably to the success of the cooperation and we were proud of the positive feedback received from both companies.
中化道达尔服务站形象设计
Corporate Design and usage of TOTAL SINOCHEM OIL Co., Ltd.